Personalized Retro Game Engine

Conceived, designed, and led the full creative and technical pipeline for a personalized retro gaming experience built for brand engagement and entertainment activation.

Each game is built around a real person. Using Claude AI as the core intelligence layer combined with custom programming, the system generates a fully playable retro-style character modelled on the user or brand representative — creating a uniquely memorable and shareable experience that no off-the-shelf product can replicate.

I defined the entire game design framework from the ground up:

• Narrative flow — story structure and progression tied to the individual person's real background and personality
• Character generation logic — AI-driven rules for translating a real person into a distinct, playable retro character
• Level architecture — challenge design, pacing, and escalation that keeps each game feeling personal
• Interaction strategy — how the player engages with the character and story for maximum emotional resonance
• Visual asset production — pixel art style guide and asset pipeline for brand-consistent retro visuals

The pipeline is fully repeatable — it can be spun up and customized for any brand, campaign, or personality with minimal rework. This makes it a powerful tool for brand activations, VIP experiences, influencer campaigns, and internal events.

This project sits at the intersection of AI, game design, brand strategy, and creative technology — representing exactly the kind of work that goes beyond what a traditional designer delivers.

A live, repeatable creative system that produces a unique, personalized retro gaming experience for any individual or brand — deployed for brand activation within the Game Lounge portfolio.