AI Brand Ambassador Generator

Built a fully custom AI image generation platform from scratch using ComfyUI, FLUX Dev (GGUF quantized), and PuLID Flux to produce consistent, on-brand ambassador characters for multiple iGaming brands at production scale.

The system features a proprietary face-identity locking mechanism that maintains character consistency across 20+ unique outputs per session — covering full pose ranges, facial expressions, lighting environments, and brand colour variants. This eliminates the cost, time, and logistical complexity of traditional photography shoots entirely.

I designed the complete configurator architecture including:

• Gender, ethnicity, age, and physique selectors
• A realism slider for controlling photorealism vs. stylisation
• Dynamic lighting presets (studio, golden hour, dramatic, environmental)
• Brand colour injection to align generated outputs with each casino brand's palette
• Full pose range control — standing, seated, action, close-up, full body

I also resolved critical dependency conflicts in the ComfyUI environment and authored source-level code fixes to achieve a stable, fully repeatable production workflow — something off-the-shelf installations couldn't deliver.

Each brand campaign required fresh, licensable imagery of consistent characters in varied poses, outfits, and settings — adapted across multiple languages and market contexts. The traditional route meant 2–3 day photoshoot coordination per campaign cycle, high licensing costs, no consistent "face" across campaigns, and weeks of lead time.

Generic stock photography and off-the-shelf AI tools couldn't maintain the face-consistency required for a recognisable brand ambassador. The market needed something proprietary — and that's what I built.

The result is a scalable creative system that gives any brand a photorealistic ambassador — in any pose, any expression, any mood — on demand. Deployed live across multiple iGaming brands within the Game Lounge portfolio.