SaaSGenius Brand & Campaign
Brand identity and full digital advertising suite for a SaaS comparison platform — from visual identity and landing pages through to paid social campaigns optimised for conversion.
SaaSGenius is a platform designed to help businesses and individuals make informed decisions when choosing Software-as-a-Service products. It offers reviews and insights on a variety of software categories — including project management, CRM, marketing tools, and more.
The platform also helps users understand pricing, ensuring they get the best value for their software investments, with a directory of top-rated products, expert reviews, and a community hub to connect with SaaS professionals.
I delivered the complete brand identity and digital advertising suite for SaaSGenius:
- Visual identity — logo system, color palette, typography, and brand guidelines
- Landing pages — conversion-optimised page designs for key acquisition flows
- Paid social campaigns — Meta Ads creative suite across multiple formats and audience segments
- Campaign templates — adaptable creative templates for ongoing campaign use
The design system balances the professional, trust-building aesthetic of a software review platform with enough personality to stand out in a crowded SaaS comparison space.